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Care Partners |
The NHS is continuing to undergo a period of rapid change with a patient-focused approach to improve patient outcomes but, also, to make the organisations within it accountable for both their performance versus the NHS core standards, and for achieving financial balance. Moving forward, all hospitals need to achieve foundation status by 2008, and there has also been the introduction of HRGs and the Payment by Results initiative. In primary care, PCTs are merging and will ultimately commission their own services, and the collaborative procurement hub initiative continues to roll out. As a result of these factors and in order for Smith & Nephew, as market leader, to be the preferred partner for the NHS, we have aligned our approach to mesh with these changes. We now have a team of 12, dedicated, Healthcare Partnership Managers reporting in to two Strategic Partnership Managers, supported by a team of clinical specialists. The team are trained to perform business needs analysis and look at how we can help each organisation within the NHS achieve its' objectives.
As a company, we aim to be seen as honest, trustworthy and transparent in our approach, so that our partners in the NHS know exactly what they're getting and can also see exactly what we are getting from any agreements that are set up. It is our aim to provide the best, and most appropriate, products to the NHS, backed up by an outstanding support package, tailored to each organisation's requirements. Therefore, following extensive market research and taking into consideration the needs of both the current market and our customers, we have put together and launched the Care Partners programme. This new package was launched from our Head Office in Hull early in February. The new branding and support materials have been rubber-stamped by a focus panel, and these and our overall approach were very well received. Feedback from our customers shows that they are very impressed that we were not only interested in but also prepared to act on their opinions. Additionally, there was a consensus from them that a needs-based approach, aligned to NHS standards, and with a Care Partner package specifically tailored to each individual trust, would set us apart from the competition. Indeed, through the Care Partners approach, we will be providing a clinically and cost effectively proven support package, that helps reduce their costs, whilst at the same time improving patient outcomes, thus really adding value through a true partnership of equals.
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References |
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INTERNATIONAL JOURNAL OF LOWER EXTREMITY WOUNDS
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